Project Overview
Inspiration
SafeStoreBattery is looking for a playful and friendly logo for its battery storage and removal device.​
Every year, countless children and toddlers suffer from the ingestion of around 3,500 coin cell batteries, resulting in severe internal burns, toxicity, and even fatalities. In response to this critical issue, SafeStorageSolutions has developed a revolutionary battery storage and removal device that not only safeguards children but also promotes recycling, called the SafeStoreBattery device. SafeStoreSolutions is looking to establish a new product name, logo, and brand profile that exude professionalism while effectively conveying the altruistic and family-centric nature of our mission.
Brainstorming
Since the client was looking for an f. I wanted to incorporate the battery itself into the design. The + and - signs appear as winking eyes and resemble a smiley face shape. In the top two designs, the upper crescent shapes are reminiscent of two people-shaped figures, as if they are parents with their arms open and are protecting their family. I decided on the name "BatteryPal" for the device since the logo could be used as a mascot for the company, and
Early Design Stages
To better visualize what these logos could look like, I used Figma to quickly plan out a few of my sketches. From there, I was able to better see how scalable and effective my designs were before moving any further.
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Final Design
Introducing BatteryPal
I utilized Adobe Illustrator to craft a captivating logo and its versatile iterations. Additionally, I meticulously compiled an all-encompassing identity guide, encompassing captivating color palettes, thoughtfully selected typography, and cohesive photography branding standards. Leveraging this guide, I proceeded to develop a comprehensive website style guide.Referencing this, I used Adobe XD to create high-fidelity mockups for the website's homepage, tailored for both desktop and mobile screens.
Final Thoughts
Overall, this project was an exhilarating journey that allowed me to channel my creativity towards a truly meaningful cause. It was a delightful experience where I could unleash my innovative spirit and make a positive impact.